Do you send out e-mails to co-workers in "cool" fonts? When you write marketing copy, is it similarly attired?
If so, you could be sabotaging your efforts. University of Michigan researchers have determined that when people are given instructions written in an easily readable font - like Arial - they are more likely to complete the task... and do it well.
Participants in the study were divided into two groups. One group was given instructions in Arial on (1) how to do an exercise and (2) how to "build" a sushi roll. The other group received the same instructions in a "handwritten-style" font.
The results? You guessed it. The Arial group made better sushi rolls and were happier about exercising.
So don't use Bauhaus to ask a colleague to run some numbers for you. And make sure when you're writing, whether it's an article, advertising copy, or to-do list, that you stay well clear of Viviendi.
(Source: Lifehacker)
Larry Potter
www.ATicketToWealth.com
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