"How much is each recruit worth to you?"

Do you know the dollar amount that each recruit you bring into your Home Seller Assist business is worth?

If you don't, as soon as you do, you'llbe able to open the flood gates to more leads and more business than any one person can handle and better than free. In fact, the answer to this question is not the secret sauce, it's how you react to it.

So let me explain (pay close attention) First: How do you find out how much each lead is worth to you? There are several ways to do this, but I'm going to go through the most conservative route possible here . . .

You need three pieces of information:

1. How many leads turn into recruits
2. How much you make immediately
3. How much you make over time

That's it. Here's how it works . . .

Let's say we know that out of every 100 leads 1 person joins our business. Let's say we earn $100 per recruit as a fast start pay out and on average most recruits stay six months and we earn $50 each month they stay. How much is each lead worth? Did you figure it out? It's $4. See if you can figure out how I got that number and once you do you'll know with certainty how to go back and do this little exercise in your own business to come up withyour own number.

Why is this number so powerful? Two reasons:

1. If you know it, you know exactly how much you can spend per lead and still make guaranteed $.

2. If you know it, now you can change it. If for instance your number is $1 per lead,well you can get a certain number of leads for a dollar or less, but what if you could double or even triple that number? Do you think you could get more leads for $3 than you could for $1? I do.

The secret to unlimited leads for better than free is in your ability to increase this number and then aggressively use it to get as many more as you possible can. Master that and you master marketing.