Become A Household Name On The Internet?

If I mention the word "cola", what's the first thing
that comes to mind?

Assuming you haven't raced over and gotten a cold
drink, you're probably thinking of Coca-Cola (or Pepsi),
even though there are literally hundreds of other "cola"
drinks out there on the market.

So why did you think of those two products first?

Because, whether you like it or not, the hundreds of
millions of dollars that Coca-Cola and Pepsi have spent
over the years building their brands have paid off.

The key word here is brand. Branding is what
differentiates one product from another of a similar
make. When it comes to Internet Marketing, branding
yourself and your name is the little-known secret that
99.9% of other marketers don't "get", but it can pay off
for you big time when used effectively.

Another good example is the Home Seller Assist program
and John Alexander, which are both associated with
We Provide The Cash.

It also directly connects to you USP (Unique Selling
Proposition). Your uniqueness... that something that
separates you from all the other people promoting your
same program.

Attraction Marketing is all about being yourself,
and learning how to get your target market to want
to do business with you because of who you are. When
done properly, your prospects will do it willingly,
and usually without hesitation.

And those that won't join you in your business or
that don't buy your product right away, over time,
you'll communicate with these prospects and "drip"
helpful information on them , and they'll want to
join you eventually because they'll perceive you
as the expert / mentor they desperately seek. They're
attracted to you because of the WHO that you are,
and how you can help them get what they want.

Now, one of the biggest questions I get asked from
people promoting home opportunities is, "Franco,
you have lots of experience that I don't have, so
where does that leave me, and how do I brand myself
on the Internet when I haven't had any success yet?

It's a great question. And my answer comes from what
I've learned over the years when it comes to promoting
lots of home opportunities and products...

Most people don't care about how much you know until they
know how much you care. Sounds cliche, but it's so true.

What I've also found is most of us think we don't
have anything of value to share with prospects when
we're new, and we have a difficult time recognizing
the knowledge and experience stored in our heads.

Because I've Failed So Many Times Building A Home
Business Since 1992... It's Made Me A Tremendous
Resource For New People!

Heck, for the first couple years I was trying to
make money from home, the only thing I had lots
of experience in was failing...

Then it hit me like a ton of bricks...! Even though
I failed many times, and tried a lot of things that
didn't work, I accumulated a lot of knowledge along
the way that would be beneficial to others, to help
them avoid the pitfalls I went through and the
mistakes I made.

The fact of the matter is, we ALL have experience.
We collect experiences all the time just by being
alive... and when you sit back and think about what
you've learned so far in your life, you might be
surprised just how much valuable knowledge you have
to offer to others.