You want the good links - the high-quality, relevant, highly trafficked websites. So how do you weed them out? There are a few online tools that can help you make the distinction between a good link and a bad link.
Alexa.com and Compete.com. These websites give you a general idea of the kind of traffic a particular site gets, and that can help you determine the quality of the site. High traffic typically means high quality.
Google Toolbar PageRank (PR). Always controversial in SEO circles, many debate whether this particular little number means anything at all. Whenever I mention it, I always recommend taking it with a grain of salt. But a site with a higher Google PR is seen by Google as a higher quality site with a respectable number of links. In other words, a website you would want a link from.
These are good tools to have on your side, but not the only ways to determine the quality of a potential link. You can also use a kind of website common sense.
Does the site have quality relevant content?
If the site makes it possible for users to leave comments about its content, are they participating? This can be a sign of how active the site's community is - a sign of quality.
Does the site consist of nothing but links to other sites? If it's not a known directory like Yahoo, etc. it's likely a link farm - so stay away.
Does the site have good design and navigation? Or does it look like it was patched together with FrontPage in 1998 and left to die?
Once you've identified the websites you definitely want to target for links, you have to determine the best way to approach each one.
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