There are countless companies out there giving away free information on their sites.
These folks are not in the business of selling information products. They typically sell a physical product or a service... and give away free content to build their e-list.
It can be challenging to compete in a niche where a lot of good free content is published by companies that treat it as a marketing strategy. After all, why should your customers pay you for your content when they can get it - or something close to it - for free elsewhere?
One strategy to use against this type of competition is to establish yourself as a guru in your niche.
Consumers want authoritative information from experts, and are willing to pay a premium to get it. For instance, anyone can compile information on conservative issues and politics. But only Rush Limbaugh can publish and sell The Limbaugh Letter.
Larry Potter
http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment